From: udah091@bay.cc.kcl.ac.uk
Subject: ESCOM announces C= purchase
Date: 25 Apr 95 16:12:37 GMT
Translation from German of message received by dealers via Reuters:
ESCOM continues well-known brand names "Commodore" and "Amiga".
Amiga video/multimedia technology bought by auction.
Bochum/Heppenheim. ESCOM AG has obtained the rights of the
Commodore group in the course of an auction in New York. The
transaction includes all rights to intellectual property,
technology, trade marks, and patents of Commodore and Amiga.
The technology of the Commodore group, which went into
liquidation due to mismanagement, is considered in expert circles
as the key technology for the future multimedia market. Through
this take-over, Escom can become the leading provider of multimedia
technology for private users.
The company intends to continue the well-known and successful
product lines under the trade marks of Commodore and Amiga. The
Commodore PCs are to be distributed world wide through distributors
and mass-markets. Escom plans to manufacture the legendary
Commodore C64 again for the target markets in Eastern Europe.
Production and distribution of the Amiga 4000, 1200, and 600 will
be continued.
Parallel to this Escom is working on the integration of Amiga
and traditional PC technology. For end users Escom plans to offer
PC boards in the near future which copy the multimedia functions of
the Amiga machines in the areas of audio and video on traditional
personal computers. With special Amiga TV settop boxes the company
pursues the goal to also set a milestone for the future market of
interactive television henceforth.
With Tianjin Family-Used Multimedia Co.Ltd., Tijanjing/PR China,
a licensing agreement was reached for marketing and production of
Amiga based computers. This company advanced to be the leading
manufacturer of 16 bit game machines with 1 million units sold in
1994 and has one of the largest distribution organizations in the
People's Republic at its disposal. Tijanjin Family-Used Multimedia
Co.Ltd.'s market share there is 80 per cent.
Through this Chinese partner Escom has made accessible for
itself one of the most important growth markets for Commodore
products. Currently negotiations with the leading far east and US
distributors are underway for further licensing agreements in order
to open up the Commodore/Amiga technology for the world market.
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